Image by Bridget Badore
Hello! I’m Sara…
My creative work spans brand communications/PR, cultural journalism, editorial & copywriting, and trend forecasting. I partner with companies on developing timely & thoughtful content, campaigns and special projects that reach & engage global audiences in impactful discussions. For the most part, my work has focused on reaching Gen Z audiences. I also work with individuals and companies as a writing & pitching coach.
While I’ve worked full-time in a variety of creative roles at companies like Converse, WGSN, Teen Vogue, Instagram, and Substack I’ve also consulted for companies including Google, Spotify, Bumble, Urban Outfitters, Toms Shoes, Mother Agency, TooD Beauty, Blume, Aisle, Dame, Ace & Tate, Future Laboratory, Irregular Labs, PRZM, and 72&Sunny on a variety of projects. I’ve hosted a myriad of creative workshops, art pop-ups, dinners, and events across the globe.
My personal writing has been published by places including The New York Times, New York Magazine, British Vogue, Self, Glamour, Allure, Vice, Buzzfeed, i-D, Dazed, Them, Conde Nast Traveler, PAPER, Bustle, MTV News, High Snobiety, Hypebae, W Magazine, Domino Magazine, Document Journal, Hyperallergic, Another Magazine, and more.